By Liam Peters
Why have 2 dimensions when you can have 3? That is the simple message and proposition consumer electronics giants like Sony, Samsung and Panasonic are preaching to consumers who have shelled out significant cash to upgrade to a flat panel LCD, LED or Plasma TV.
The most obvious drawback to 3D television is the need to wear 3D glasses, in a classic maneuver the electrical giants have developed different formats of 3D, and guess what each format will require unique 3D glasses. So if you buy a 3D Sony for your living room and you want to enjoy the benefits of 3D in another room you will have to buy Sony or buy a new set of 3D glasses. With a typical pair costing £99 the Japanese executives must be rubbing their hands in delight, not only will consumers have to pay a stiff premium for extra glasses, household warfare between children will probably create the need for replacements.
However, it has come to light that the technologies used by some companies are so similar a degree of compatibility exists, Panasonic and Samsung’s technologies are so similar that if you wear the glasses upside down they will provide the full benefits of 3D TV technology. This highlights just how greedy the manufacturers have been when they could have easily agreed on a standard format, clearly fear of outrageous profit margins being slashed they have developed individual 3D formats. They made this “mistake” with cantilever TV stands for LCD TV’s with the VESA bracket format, almost every flat panel TV has mount bracket spacing in the same place meaning that third party manufacturers were able to produce and sell similar products for a fraction of the price.
So how will this affect the growth of 3D TV, with tough financial conditions throughout the vast majority of the world market conditions look bleak for such a lavish innovation. However the benefits of 3D are very real and the potential for movies, sport and gaming is arguably much more promising than high definition technology which clearly has taken off now.
3D is being supported with most cinemas offering 2D and 3D versions of the blockbusters. Additionally SKY have got behind 3D and are heavily investing. Brand new 3D blu ray players are on the way and expected to be released in 2010. As son as the games consoles inevitably jump on board maybe 3D will have enough momentum to successfully penetrate the mass market, unfortunately we will all have to pay horrific premiums on 3D glasses until a standard format is agreed.
About the Author
Liam Peters is an expert in the field of consumer electronics, he has wide industry experience matched by a technical understanding. Currently Liam is working at Big AV an e-commerce website specializing in TV Stands. His wide understanding of new technologies provides insight into future market developments.
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